How to Teach Kittens Calculus: Techniques for Delivering Instructions to a Distracted Consumer

What do a kitten, a goldfish, and your best customer have in common? Less patience than you think.

The average adult attention span is now 8 seconds — one full second shorter than a goldfish. People are distracted, self-directed, and moving fast. They will give you a narrow window to prove your message is worth their time. Miss that window and they are gone.

How to Teach Kittens Calculus is a short, research-backed guide for anyone who gives instructions, leads trainings, manages teams, or communicates with customers and has ever wondered why nobody seems to be listening. Author John Mobley MBA, CPA, PMP draws on studies from Microsoft, the US Department of Labor, and Nielsen to deliver seven practical principles for reaching today's distracted audience — immediately, in your very next communication.

Learn how to hook attention in the first 8 seconds, chunk information for maximum retention, combine visual and audio stimuli for six times faster learning, go mobile-first, speak with clarity and directness, and be available on your audience's schedule — not your own.

Whether you are a teacher, trainer, business owner, manager, or customer service professional — this book will change the way you reach the people who matter most to your work.

Short enough to read in one sitting. Powerful enough to change how you communicate forever.

Seven principles. Proven by research. Short enough to read before they lose interest.

Go ahead. You've got 8 seconds.