Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points of PR. At the end there are questions to ensure you have taken it all in.
Brian Salter has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.