Teaching Cases in Tourism, Hospitality and Events

The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. The book covers:- General management, including innovation, ethics, and sustainability;- Strategic management, including business models, SWOT analyses and internationalisation;- Human resource management, including motivating employees, conflict management and work-life balance;- Marketing, including managing service quality, branding and new service development;- Financial management, including budgeting, risk management and forecasting;- Operations management, including food and beverage delivery, revenue management and health and safety.A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.

Saurabh Kumar Dixit, Ph. D., is a Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), Tourism in Asian Cities (2020), Tourism in India: Marketing Perspectives (2021), Consumer Behavior in Hospitality & Tourism (2021) and The Emerald Handbook of Luxury Management for Tourism and Hospitality (2021). Presently he is editing Routledge Handbook of Wine Tourism and Routledge Handbook of Collaborative Consumption in Tourism. He has contributed many research papers in reputed peer-reviewed journals and books. He is an editorial board member and guest editor of many international journals such as the International Journal of Contemporary Hospitality Management, British Food Journal, Journal of Research in Interactive Marketing, Tourism Recreational Research, Anatolia, Journal of Hospitality, Leisure, Sport & Tourism Education, Journal of Foodservice Business Research, Qualitative Market Research and Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS), etc.

Senthilkumaran Piramanaygam PhD. is a Professor of Hospitality and Tourism in Welcomgroup Graduate School of Hotel Administration, Manipal, India. He holds a PhD in Services Marketing and an MBA, with dual specialisation in Marketing and Human Resource Management. He has diverse experience in teaching hospitality, business management, tourism, business research methods and statistics. His research interests include strategic management in hospitality, consumer behaviour, the experience economy, and behavioural economics. He holds more than 20 years of experience in teaching hospitality, business management and tourism to both undergraduate and post graduate students. He has contributed many research works to peer reviewed books and international journals.