Prioritization in the absence of data becomes somewhat random decision making, with no structure, process, or methodology. This is particularly problematic in the business environment where careers are at risk, not to mention company success. This book tackles the challenges faced by product managers, business decision makers, and nearly anyone who faces decision making in the absence of data. The methodology detailed in this book describes how one can leverage the people around them, peers, partner groups, family members, etc. to make more informed decisions through the collection of micro-crowd sourced data. It was composed over years of learnings from companies like Tesla, StubHub, Microsoft, Disney, NBC, HomeAway, and athenahealth.

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