Team Sports Marketing
Wakeland, Kirk
ISBN 10: 0750679794 ISBN 13: 9780750679794
Published by Routledge, 2006
Used
Paperback
From
ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since March 24, 2009
This specific item is no longer available.
About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0750679794I4N00
Synopsis:
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.
Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports.
Support materials for professors and students are available at www.teamsportsmarketing.com.
About the Author: Kirk Wakeland
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Team Sports Marketing
Publisher: Routledge
Publication Date: 2006
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket