Technique of Advertising Layout

Advertising man Frank H. Young's detailed and illustrated 1940s guide to advertising layouts. In the original unclipped dust wrapper. A brightly illustrated and impressively informative guide to layouts in advertising from the Director of the American Academy of Art, Frank H. Young. In the publisher's original unclipped dust wrapper.Illustrated throughout with twelve full colour plates and numerous black and white photographs and illustrations. Subjects discussed include use of white space, typography, leading the reader's eye, and 'the four-point principle'.The second printing of the 1946 revised and augmented edition. With a former owner's inscription, dated 1953, to the front free endpaper. In the publisher's original cloth binding, with price unclipped dust wrapper. Bumping to back strip head and tail. Chipping to dust wrapper back strip head and tail, with tape reinforcements to wrap perimeters. Closed tear to front flyleaf. Discolouration to reverse of dust wrapper back strip. Former owner's inscription to head of front free endpaper. Internally, firmly bound. Pages clean and bright. Very Good Indeed. …