A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!
Language: English
Published by Waking Lion Press, 2009
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 6.87
Quantity: 4 available
Add to basketItem description from seller
Seller Inventory # 00094483464
- Title
- A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!
- Author
- James Webb Young
- Publisher
- Waking Lion Press
- Publication year
- 2009
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1434102750
- ISBN 13
- 9781434102751
- Series
- Book 80 of 81: MARKETING/SALES/ADV & PROMO
"Synopsis" may belong to another edition of this title.
From the Back Cover
A step-by-step technique for sparking breakthrough creativity in advertising--or "any" field
Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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SBYB, Inc.
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