Title: TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Publisher: iUniverse
Publication Date: 2001
Language: English
ISBN 10: 0595189938
ISBN 13: 9780595189939
Binding: Soft cover
Condition: New

About this title

Synopsis

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day "branding" has been around for more than a century-everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia-very few people know the "secrets" of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success."Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don't grasp the meaning and value of the brand assets can only hope their competitors are equally na�ve."-Roy E. Verley, Director, Corporate Communications, Hewlett-Packard"Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands."-Larry Light, President & CEO, Arcature Corporation

About the Author

Chuck Pettis is President of BrandSolutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Bellevue, Washington. BrandSolutions clients include: Microsoft, Nokia, Hewlett-Packard, Nortel Networks, REI, Simon, Sun Microsystems, and many others, including numerous emerging companies and environmental organizations. Contact Chuck Pettis at 425-637-8777 or email: cpettis@brand.com.

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