Technological Innovation: Generating Economic Results: 2nd Edition (Advances in the Study of Entrepreneurship, Innovation and Economic Growth)

Marie C. Thursby

ISBN 10: 1786352389 / ISBN 13: 9781786352385

Published by Emerald Group Publishing Limited, 2016

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Seller Inventory # ERICA77517863523896

Bibliographic Details

• Title: Technological Innovation: Generating Economic Results: 2nd Edition (Advances in the Study of Entrepreneurship, Innovation and Economic Growth)
• Publisher: Emerald Group Publishing Limited
• Publication Date: 2016
• Language: English
• ISBN 10: 1786352389
• ISBN 13: 9781786352385
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Like New
• Book Type: book

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Synopsis

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

About the Author

Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA