Technology as Magic

Richard Stivers

24 ratings by Goodreads

Language: English

Published by Continnuum-3PL, 2001

0826413676 / 9780826413673

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon.…

Seller Inventory # 9780826413673

Title
Technology as Magic
Author
Richard Stivers
Publisher
Continnuum-3PL
Publication year
2001
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0826413676
ISBN 13
9780826413673
Item weight
371 grams
Dimensions
229x152x14 mm

AHA-BUCH GmbH

Einbeck, Germany

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