Title: Technology Management: Recognizing, evaluating and successfully using technologies (essentials)
Publisher: Springer
Publication Date: 2022
Language: English
ISBN 10: 3658363541
ISBN 13: 9783658363543
Binding: Soft cover
Condition: New

About this title

Synopsis

In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future.

About the Author

Prof. Dr. Josef Gochermann manages the professorship for Marketing & Technology Management at Osnabr�ck University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management.

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