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Bibliographic Details

Title: Technology Strategy for Managers and Entrepreneurs
Publisher: Pearson (edition 1)
Publication Date: 2008
Language: English
ISBN 10: 0131879324
ISBN 13: 9780131879324
Binding: Paperback
Edition: 1.
Condition: Very Good

About this title

Synopsis

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.

This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

"About this title" may belong to another edition of this title.

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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