This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV. No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices. Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

About the Author

Philip Cianci's involvement in the HDTV effort began at Philips Research in the 1980s, where, as a designer, he was involved the development of Advanced Television Systems, culminating in the Grand Alliance HDTV prototype. Mr. Cianci was at ESPN during the construction and commissioning of the Digital Center and the debut of SportsCenter in HDTV. He is the Editor of the "Transition to Digital Broadcast Engineering Magazine e-Newsletter and is collaborating in the development of an HDTV archive with the Smithsonian Institution.

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