Technology and Workflows for Multiple Channel Content Distribution (Hardcover)

Hardcover. This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model. Only book available covering multi-channel broadcasting production infrastructure and the impact on the production process, from a pioneer in HDTV! Shipping may be from multiple locations in the US or from the UK, depending on stock availability.