Telephone Survey Methods: Sampling, Selection and Supervision (Applied Social Research Methods)

Paul J. Lavrakas

ISBN 10: 0803926359 / ISBN 13: 9780803926356

Published by Sage Publications, Inc, 1987

About this Item

vg paperback.

Seller Inventory # 66283

Bibliographic Details

• Title: Telephone Survey Methods: Sampling, Selection and Supervision (Applied Social Research Methods)
• Publisher: Sage Publications, Inc
• Publication Date: 1987
• Language: English
• ISBN 10: 0803926359
• ISBN 13: 9780803926356
• Binding: Paperback
• Condition: Used: Very Good
• Seller catalogs:
  • Sociology

About this title

Synopsis

Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

About the Author

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.