Title: Televangelism Reconsidered: Ritual in the Search for Human Community (American Academy of Religion Studies in Religion): 68
Publisher: Oxford University Press, U.S.A.
Publication Date: 1994
Language: English
ISBN 10: 1555409075
ISBN 13: 9781555409074
Binding: Paperback
Condition: New
Dimensions: 14.73 centimeters width by 1.42 centimeters height by 23.11 centimeters depth
Weight: 318 grams

About this title

Synopsis

By closely examining four television programs--Falwell's "The Old-Time Gospel Hour," Robertson's "700 Club," the Bakkers' "PTL Club," and the telecasts of Jimmy Swaggart--this work considers the attraction of televangelism for its conservative Christian audience. It argues that televangelism, as ritual performance, both legitimates the beliefs of viewers and at the same time adapts other beliefs of its viewers to the broader culture.

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