Televangelism Reconsidered: Ritual in the Search for Human Community (AAR Studies in Religion)
Language: English
Published by Oxford University Press, 1994
- Softcover
- New
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- Title
- Televangelism Reconsidered: Ritual in the Search for Human Community (AAR Studies in Religion)
- Author
- Alexander, Bobby C.
- Publisher
- Oxford University Press
- Publication year
- 1994
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1555409075
- ISBN 13
- 9781555409074
By closely examining four television programs--Falwell's "The Old-Time Gospel Hour," Robertson's "700 Club," the Bakkers' "PTL Club," and the telecasts of Jimmy Swaggart--this work considers the attraction of televangelism for its conservative Christian audience. It argues that televangelism, as ritual performance, both legitimates the beliefs of viewers and at the same time adapts other beliefs of its viewers to the broader culture.
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