Television and Children: Program Evaluation, Comprehension, and Impact (Routledge Communication Series)

McAleer, Jill L. R.; Clifford, Brian R.; Gunter, Barrie

ISBN 10: 0805816836 / ISBN 13: 9780805816839

Published by Routledge, 1995

About this Item

Seller Inventory # I-9780805816839

Bibliographic Details

• Title: Television and Children: Program Evaluation, Comprehension, and Impact (Routledge Communication Series)
• Publisher: Routledge
• Publication Date: 1995
• Language: English
• ISBN 10: 0805816836
• ISBN 13: 9780805816839
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and entertainment domains. In all cases, demographic and background experiences and knowledge are assessed for their contribution to learning, attitude/opinion change, and stability as a function of exposure to particular program content. Empirical investigations of police dramas, science programs, and quiz shows are conducted utilizing experimental methods and involving approximately 1,000 children in a series of studies. Related to existing research literature, this work confirms the view of the child/adolescent as an active viewer who is critical, constructive, and capable of learning from the television medium -- even when the program is clearly broadcast as entertainment rather than as education or information. This volume is unique in that it addresses questions of the relation between children and diverse television content in terms of its impact on social and informational schemas.

About the Author

Brian R. Clifford, Barrie Gunter, Hugh M. Culbertson, Jull L. McAleer