Volume 2. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0805806628.

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Bibliographic Details

Title

Television and Political Advertising: Signs, Codes, and Images (Volume 2)

Publisher

Lawrence Erlbaum Associates

Publication Date

1991

Language

English

ISBN 10

0805806628

ISBN 13

9780805806625

Binding

Hardcover

Condition

Good

Weight

700 grams

Seller catalogs

Entertainment & Film

About this title

Synopsis

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

About the Author

Biocca, Frank

"About this title" may belong to another edition of this title.

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