Ex-Library hardcover in very nice condition with the usual markings and attachments. Sunned spine. Except for library markings, interior clean and unmarked. Tight binding.

Seller Inventory # TSTC62379520

Contact seller

Report this item

Bibliographic Details

Title: Television and Political Advertising: Volume II: Signs, Codes, and Images (Routledge Communication Series)
Publisher: Routledge
Publication Date: 1991
Language: English
ISBN 10: 0805806628
ISBN 13: 9780805806625
Binding: Hardcover
Condition: Very Good
Weight: 22 ounces

About this title

Synopsis

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

About the Author

Biocca, Frank

"About this title" may belong to another edition of this title.

Store Description

GuthrieBooks has served central Texas with a choice selection since 1978. We strive to provide an interesting selection and quality service. We specialize in academic works but carry books for all interests.

Visit Seller's Storefront

Seller's business information

GuthrieBooks
TX, U.S.A.

Sale & Shipping Terms

Terms of Sale

At this time we accept payment through Visa or Mastercard.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 14 business days	3 to 6 business days
First item	US$ 6.99	US$ 13.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.