Television and Political Advertising: Volume II: Signs, Codes, and Images (Routledge Communication Series)
Language: English
Published by Routledge, 1991
- Hardcover
- Used
Seller: GuthrieBooks, Spring Branch, TX, U.S.A.GuthrieBooks
AbeBooks seller since February 1, 2007
Condition: Used - Very good
US$ 13.55
Quantity: 1 available
Add to basketItem description from seller
Sorry, No international shipping on this item.Ex-Library hardcover in very nice condition with the usual markings and attachments. Sunned spine. Except for library markings, interior clean and unmarked. Tight binding.
Seller Inventory # TSTC62379520
- Title
- Television and Political Advertising: Volume II: Signs, Codes, and Images (Routledge Communication Series)
- Author
- Biocca, Frank [Editor]
- Publisher
- Routledge
- Publication year
- 1991
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0805806628
- ISBN 13
- 9780805806625
- Item weight
- 22 ounces
- Dimensions
- 5x1x8
- Series
- Book 177 of 231: Routledge Communication
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.
This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
GuthrieBooks
Spring Branch, TX, U.S.A.
AbeBooks seller since February 1, 2007
Shipping rates within U.S.A.
| Item | 4 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 6.99 | US$ 13.99 |
Payment methods
Store description
GuthrieBooks has served central Texas with a choice selection since 1978. We strive to provide an interesting selection and quality service. We specialize in academic works but carry books for all interests.
Specialty
Academic and Professional Books, Religion, Science, History, Fiction, Childrens, MathematicsSeller's business information
GuthrieBooks
TX, U.S.A.
Terms of sale
At this time we accept payment through Visa or Mastercard.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.