This access code card gives you access to all of MySearchLab's tools and resources. Want a complete eText of your textbook, too? Buy immediate access to MySearchLab with Pearson eText online with a credit card atwww.mysearchlab.com. "Focuses on new developments in media announcing" "" The digital revolution has significantly changed broadcast technology. The 12th edition of "Television and Radio Announcing "reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. This text is available in a variety of formats digital and print. Pearson offers its titles on the devices students love through Pearson s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to:
Develop essential announcing skills
Understand new trends in the field "
Television and Radio Announcing, 11e
Stuart Hyde, San Francisco State University
Television and Radio Announcing takes a practical, career-oriented approach to the study of broadcast performance by successfully blending the coverage of theory with the practice of announcing. Now in its eleventh edition, this classic text offers the broadest coverage of announcing available today. Hailed for its compelling, conversational writing style, Hyde’s work offers timeless and relevant information to new broadcasting students while emphasizing the most successful techniques in the field. The new edition has been revised to reflect the recent technology and market changes affecting announcers today and retains the same overriding goal of previous editions: to help students become more effective and responsible communicators.
New and classic features to this text include:
- “Checklist” boxes throughout the text give step-by-step instructions to students who are just learning the basics of announcing.
- Scripts throughout each chapter offer students the opportunity to immediately practice the concepts they are learning about within the text.
- “Spotlight” boxes are written by professionals in the announcing field and give tips on how to improve voice personality, how to sound like a local, and more.
- New “Student Voices” boxes are essays written by real students who offer a personal slant on several key topics including: Podcasting, Internet radio, YouTube and MTV VJs.
Praise for Television and Radio Announcing, 11e:
“This text is strong in a number of ways. I think its greatest strength lies in the practical tips for improving performance skills and strategizing career opportunities. The text clearly suggests the author’s long history in the field, without being rarified and academic.” — Ceilidh Charleson-Jennings, Collin County Community College .
