Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership

Sebastian, Todd

ISBN 10: 074144903X / ISBN 13: 9780741449030

Published by Infinity Publishing, 2008

About this Item

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Bibliographic Details

• Title: Tell Your Clients Where to Go! A Practical Guide to Providing Passionate Client Leadership
• Publisher: Infinity Publishing
• Publication Date: 2008
• Language: English
• ISBN 10: 074144903X
• ISBN 13: 9780741449030
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

Endorsed by John E. Pepper, Retired Chairman and CEO of Procter & Gamble, this book is ideal for client-facing professionals who want to captivate their clients and catapult their careers! The perspective is relevant to any industry, but indispensable for people in marketing and communications. It also provides valuable perspective for clients. Not only will it help them interact with their agencies, but also guide them to more passionately and proactively lead their own clients, including their managers and customers. A perfect training tool for new professionals and a great refresher for experienced practitioners. All author proceeds donated to charity.

About the Author

Todd Sebastian is the passionate leader of LINK Training & Consulting, which creates stronger connections between marketing agencies, marketers, and the audiences they target (LINKTrainingAndConsulting.com). Todd has a 20-year track record of improving agency-marketer relationships and building brands. And he loves showing others how they can, too! His successful career in marketing spans brand management, advertising, influencer marketing, brand strategy, and shopper & consumer insights (Procter & Gamble, Northlich Advertising, dunnhumby, and Omnicom's Interbrand). Todd has been featured numerous times in leading business and trade publications, and he is a sought-after speaker on subjects related to client relationships and branding.