Title: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer
Publisher: McGraw-Hill
Publication Date: 2003
Language: English
ISBN 10: 007142735X
ISBN 13: 9780071427357
Binding: paperback
Condition: Good
Weight: 10 ounces

About this title

Synopsis

"To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." --Guy Kawasaki, CEO, Garage Technology Ventures

The Ten Demandments presents an informed and interactive road map that takes readers directly to the hearts, minds, desires, and demands of the new customer, whether it is the end consumer or a business-to-business relationship. Customer experience guru Kelly Mooney scrutinizes the total customer experience with strategic insights, anecdotes, and action plans.

About the Author

P. Kelly Mooney is a principal in Ten Worldwide and president and chief experience officer of its award-winning interactive marketing firm, Ten/Resource.

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