Ten Faces of Innovation
Tom Kelley
ISBN 10: 184668031X ISBN 13: 9781846680311
Published by Profile Business, 2008
Used
Soft cover
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Zoom Books East, Glendale Heights, IL, U.S.A.
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About this Item
Description:
Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.184668031X.VG
Synopsis:
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
About the Author:
TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and Creative Confidence.
JONATHAN LITTMAN is the author of several books on business, crime, and sport. He is the founder of Snowball Narrative and SmartUp.life, and was previously a contributing editor at Playboy.
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Bibliographic Details
Title: Ten Faces of Innovation
Publisher: Profile Business
Publication Date: 2008
Binding: Soft cover
Condition: very_good