The Ten Principles Behind Great Customer Experiences (Financial Times Series)
Language: English
Published by FT Press, 2012
- Softcover
- Used
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Seller Inventory # S_458091787
- Title
- The Ten Principles Behind Great Customer Experiences (Financial Times Series)
- Author
- Watkinson, Matt
- Publisher
- FT Press
- Publication year
- 2012
- Condition
- Acceptable
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273775081
- ISBN 13
- 9780273775089
Overall WINNER - CMI Management Book of the Year 2014
WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014
Create a great customer experience whoever you are.
Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.
This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.
For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
"Synopsis" may belong to another edition of this title.
About the Author
Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .
"About the title" may belong to another edition of this title.
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