Ten Treasures Strategic Playbook: The Map to Enduring Business Success

Ten Treasures Strategic Playbook by Mark Daly guides you to unprecedented levels of competitive advantage, customer delight, employee happiness, and professional advancement. It is written for leadership and management teams, entrepreneurs, and family businesses who want to separate from competition and achieve enduring success. It focuses on ten important areas for improvement where businesses and organizations underperform. It provides you with an indispensable map or strategic playbook to solve and prevent these costly problems from occurring in the future. It guides you through ten proven, integrated paths to sustained success. The improvement areas are covered in ten chapters called treasures. You experience and learn the main lesson of each treasure through intimate visits with wise sages at crucial moments in their lives. Ten Treasures will help you to: 1) Achieve goals, and venture into new possibilities that you previously thought were impossible; 2) Consistently win by separating yourself from competition and playing your own higher-level business game; 3) Create unprecedented heights of customer delight, employee happiness, and professional advancement; 4) Build a lasting legacy and 5) Add value to and change our world for the better. The Strategic Playbook provides you with: 1) Leadership techniques (dream-statement, TRUE Goal) that define a more remarkable and vivid future (Martin Luther King Jr.); 2.) Innovation strategies that transform ideas into distinct competitive advantages (Steve Jobs); 3) Proven processes to recruit, retain, and sustain the right top talent (Coach John Wooden); 4) Breakthrough methods that reduce costs and advance operational excellence (Henry Ford); 5) 80/20 priorities (Elevate the Elephants) that provide more time and less waste (Vilfredo Pareto); 6) Powerful ways to manage and accelerate the pace of growth and move projects forward (Genghis Khan); 7) Unique positioning concepts that sell and earn more profit (Giotto di Bondone): 8) Platinum Standard leadership principles to create a healthier culture (Eleanor Roosevelt); 9) Methods to simplify/remove unhealthy barriers, complexity, and frustration (Alexander Calder) and; 10) Time-tested intentional improvement tools to ensure sustained success (Marie Curie). The Strategic Playbook offers unique tools and new leadership techniques. These include the CURVE, dream-statement, TRUE goal, gravity-shifts, 3-Keys-Strategy, value chain breakthroughs, 5 Steps to Successful Succession, Yes, No, & Gray Zones, TEAMS2 guidelines, and the Platinum Standard, among others. The Strategic Playbook also leverages important time-tested concepts including 80/20, Lean, OKRs, continuous improvement…

"Mark has been a long-time strategic confidant and mentor to me and our business over decades. Ten Treasures is truly the 'best of' Mark, and his strategic frameworks that have been time-tested and successful for many great companies. The book is a straightforward, practical guide to differentiating your company, both inside and out, to create a winning strategy in your market. Mark developed a playbook for senior managers, while wrapping it in a great story with incredible people, to help the audience really experience each treasure. A must read for entrepreneurs, business owners, and leaders!"
--Lisa Jennings, President & CEO, 
PMC SMART Solutions

"One of the best business books I've ever read! All the major content of a graduate business course, but presented in an easy to read story. This is a must-read for any new manager or for an experienced manager who is looking to take their management experience to the next level."
--Kevin Bright, Managing Director, 
Duke Energy