Ten Types of Innovation

Innovation principles to bring about meaningful and sustainable growth in your organization

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings―the Ten Types of Innovation―that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

• Details how you can use these innovation principles to bring about meaningful―and sustainable―growth within your organization
• Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

Larry Keeley is a globally recognized leader in innovation effectiveness, a topic he tackles as a professor in design and business schools, and as a speaker, writer and researcher. In 1981, along with his mentor Jay Doblin, he cofounded Doblin--an innovation consulting firm that is now the innovation practice of Deloitte Consulting LLP. He has worked on innovation challenges in 55 different industries and with many of the world's leading firms and philanthropies. He is both a board member and adjunct professor at Chicago's Institute of Design, and also teaches at Kellogg Graduate School of Management and Northwestern University's McCormick School of Engineering.

Ryan Pikkel is a design strategist at Doblin. He is responsible for guiding clients and teams through programs to articulate and develop innovations. Ryan also develops new tools and processes for Doblin. His work has spanned industries, and he has helped establish innovation capabilities for clients in Seoul and Mumbai. He is also a member of adjunct faculty at the Institute of Design.

Brian Quinn leads client relationships and programs at Doblin. He partners with senior executives to help their organizations innovate and become better innovators. Brian has worked with startups and Fortune 500 multi-nationals alike across sectors. He also develops new perspectives and methods for Doblin. His writing has appeared in Fast Company and The Conference Board Review, and he is a sought-after speaker at industry conferences and events.

Helen Walters is a New York City-based business and design journalist. She is currently the Ideas Editor at TED. Formerly, she worked as a writer and researcher at Doblin, and was the editor of innovation and design at Bloomberg Businessweek. She writes for numerous international publications, is the author of several design-related books, and is regularly invited to take part in discussions about the business of design at conferences.