Tenacious. This item is unavailable.Tenacious

Through the power of tenacity, Scott Scovill transforms his life from rock bottom to extraordinary, proving that relentless determination can turn dreams into reality and fear into triumph.

What if the only thing standing between you and your dream life was tenacity?

Scott Scovill nearly didn’t graduate high school because he was so afraid of failing; he couldn’t even bring himself to try. But a chance encounter with U2’s crew—and a gutsy stint as a stowaway on their Joshua Tree tour—changed everything. That moment launched him into a whirlwind career working with legends like the Rolling Stones, David Bowie, Whitney Houston, Paula Abdul, and Ozzy Osbourne, implementing cutting-edge technology on the world’s biggest stages.

When country superstar Alan Jackson hired him as a video director, Nashville became home. There, Scott’s groundbreaking creative work grew into a thriving business empire. Today, he owns multiple award-winning companies, employs hundreds, performs across Europe, and has even checked “Antarctic expedition” and “NASA Zero-G training” off his bucket list.

In Tenacious, Scott shares the unfiltered stories behind his rise, alongside insights from contributors including Brad Paisley, Alan Jackson, Olympic champion Scott Hamilton, Peter Frampton, NASA astronauts, athletes, CEOs, a Navy SEAL, and many more. Tenacious is more than a memoir. It’s a playbook for anyone who wants to build a life fueled by grit, creativity, and relentless pursuit of what matters most.

In these pages, you’ll discover how to:

• Cultivate tenacity—even if it doesn’t come naturally
• Turn rejection, setbacks, and failure into fuel for growth
• Seize opportunities when they come (and create them when they don’t)
• Build a career—and a life—that reflects your passions and values
• Stay inspired by the wisdom of world-class performers and pioneers

Catch the spark. Embrace tenacity. And start building the life you were made for.

Scott Scovill’s life exemplifies the power of tenacity. From hitting rock bottom to founding multiple thriving entertainment companies, Scott’s relentless drive has shaped his remarkable journey. He built Moo TV, an award-winning video production company, from the ground up, weathering natural disasters, a pandemic shutdown, and countless obstacles along the way. Today, Moo TV produces over 1,000 events annually and has been recognized as the best in the industry for a decade.

As a creative force, Scott has directed live concerts, earned a CMA Touring Award for his work with Garth Brooks, and won Visual Designer of the Year for Brad Paisley’s tours. He’s produced high-profile projects, including a CBS special starring Garth Brooks and Trisha Yearwood.

An adventurer and lifelong learner, Scott has visited 59 countries, picked up photography (shooting an Alan Jackson album cover), and even learned hockey at 35, earning a spot on an all-star team. Despite being told he couldn’t sing, he now tours Norway as a singer-songwriter with multiple albums.

Scott’s story is proof that with tenacity, anything is possible. His journey inspires others to face challenges head-on, embrace growth, and never give up.