Tested Advertising Copy 201 Tests of 480 Ads, With Factual Results In Readership, Inuiries or Sales - And Analysis of Basic Success Factors For Ad Copy As Viewed by Gallup, Politz, Shepard and Schwerin

Carroll Swan

Published by Printers' Ink Books, 1955

Condition: Used - Good Hardcover

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Sold by Pheonix Books and Collectibles, Clearfield, PA, U.S.A.

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Used - Hardcover

Condition: Used - Good

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Hardcover in overall good condition with light general wear. Binding firm and square. clean throughout.

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Bibliographic Details

Title: Tested Advertising Copy 201 Tests of 480 Ads, With Factual Results In Readership, Inuiries or Sales - And Analysis of Basic Success Factors For Ad Copy As Viewed by Gallup, Politz, Shepard and Schwerin
Publisher: Printers' Ink Books
Publication Date: 1955
Binding: Hardcover
Condition: Good

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