Tested Advertising Methods
Caples, John, Hahn
ISBN 10: 0130957011 ISBN 13: 9780130957016
Published by Pearson Education, Limited, 1998
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
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This specific item is no longer available.
About this Item
Description:
Used book that is in clean, average condition without any missing pages. Seller Inventory # 4279154-6
Synopsis:
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Bibliographic Details
Title: Tested Advertising Methods
Publisher: Pearson Education, Limited
Publication Date: 1998
Binding: Soft cover
Condition: Good
Edition: 5th or later Edition
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
Published by
Prentice Hall (edition 5th), 1998
ISBN 10: 0130957011
ISBN 13: 9780130957016
Used
Paperback
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Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130957011I3N00