Tested Advertising Methods

Caples, John

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ISBN 10: 0139069097 ISBN 13: 9780139069093

Published by Prentice Hall, 1974

Language: English

Condition: Used Hardcover

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About this Item

318 p. Audience: General/trade. Very good in very good dust jacket. Signed by author. Signed and inscribed by John Caples, else unmarked. Light edge wear to jacket, now in mylar.

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Bibliographic Details

Title: Tested Advertising Methods
Publisher: Prentice Hall
Publication Date: 1974
Language: English
ISBN 10: 0139069097
ISBN 13: 9780139069093
Binding: Hardcover
Edition: 4th Rev and Enl ed.

About this title

Synopsis

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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