Tested Advertising Methods
1,209 ratings by Goodreads
Language: English
Published by Prentice Hall, 1974
- Hardcover
- Used
Hardcover
Condition: Used
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Item description from seller
318 p. Audience: General/trade. Good in good dust jacket. Some highlighting in text, appears limited to first few chapters.
Seller Inventory # Alibris.0015630
- Title
- Tested Advertising Methods
- Author
- Caples, John
- Publisher
- Prentice Hall
- Publication year
- 1974
- Binding
- Hard cover
- Language
- English
- ISBN 10
- 0139069097
- ISBN 13
- 9780139069093
- Edition
- 4th Rev and Enl ed.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
"Synopsis" may belong to another edition of this title.
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Lost Books
TX, U.S.A.
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Books may be returned for a refund provided you e-mail us first. They must be mailed back
within seven days of receipt and returned in the same condition in which they arrived.
Theodore Uhlemann; 2520 Bluebonnet Ln #39; Austin, TX 78704 USA. 469-212-0607
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