Tested advertising methods
1,208 ratings by Goodreads
Language: English
Published by Prentice-Hall, 1974
- Softcover
- Used
Seller: HPB-Red, Dallas, TX, U.S.A.HPB-Red
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Softcover
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Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.
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- Title
- Tested advertising methods
- Author
- Caples, John
- Publisher
- Prentice-Hall
- Publication year
- 1974
- Condition
- Acceptable
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0139069097
- ISBN 13
- 9780139069093
- Edition
- 5th or later Edition
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
"Synopsis" may belong to another edition of this title.
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