Tested advertising methods
1,208 ratings by Goodreads
Language: English
Published by Prentice Hall, 1975
- Hardcover
- New
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Seller Inventory # 69S28_54_0139069097
- Title
- Tested advertising methods
- Author
- John Caples
- Publisher
- Prentice Hall
- Publication year
- 1975
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0139069097
- ISBN 13
- 9780139069093
- Edition
- 5th or later Edition
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
"Synopsis" may belong to another edition of this title.
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