Text and Cases in Marketing: A Scientific Approach (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Hardcover
- New

Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
AbeBooks seller since April 7, 2005
Condition: New
US$ 52.75
Quantity: 15 available
Add to basketItem description from seller
Seller Inventory # LX-9780265948941
- Title
- Text and Cases in Marketing: A Scientific Approach (Classic Reprint)
- Author
- Edward Collins Bursk
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Binding
- HRD
- Language
- English
- ISBN 10
- 0265948940
- ISBN 13
- 9780265948941
- Item weight
- 1,052 grams
A practical, theory-grounded look at how marketing moves goods from factory to consumer, and why it shapes the economy.
This book presents a clear view of marketing as the central, dynamic force in a modern economy. It explains how marketing integrates decision making and research to create opportunities, then mobilizes mass production and distribution to meet them. You’ll see why the author calls marketing the engine that raises living standards and drives economic growth.
Structured around six sections, it covers the nature of marketing, understanding the consumer, product potential, expanding demand, competitive position, and strategy and planning. The text blends concepts with real-world cases to show how data, analysis, and creative thinking come together in practical marketing decisions. It also highlights the difference between static and dynamic thinking in business, and how marketing shapes consumption, competition, and policy.What you’ll experience
- A framework for turning consumer insights into market action
- Methods for combining research with logical analysis and model building
- Guidance on planning, pricing, product strategy, and sales management
- Case-based demonstrations of marketing decisions across industries
"Synopsis" may belong to another edition of this title.
PBShop.store US
Wood Dale, IL, U.S.A.
AbeBooks seller since April 7, 2005
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