"Thainess" offers an essential look at the country's cultural vanguard, showcasing the artists, designers, chefs, and tastemakers driving a nationwide creative renaissance.

Featuring 40 insightful written profiles, each accompanied by striking imagery, this book explores how "soft power" is becoming Thailand's most exciting export. Framed by a thoughtful preface and introductory essay, "Thainess" provides a curated insider's view into a culture where innovation and heritage collide.

About the Author

Paul Rojanathara is a cultural strategist and storyteller known for capturing the pulse of emerging trends and creative innovation. Best recognized for his documentary INFLUENCERS, which explored how ideas spread in pop culture and garnered over a million views, Paul has been featured in Forbes, Fast Company, and HuffPost.

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