TheHare and the Tortoise An Informal Guide to Business Strategy by Kay, John ( Author ) ON May-10-2006, Paperback

Kay, John

ISBN 10: 0954809319 / ISBN 13: 9780954809317

Published by The Erasmus Press Ltd, 2006

About this Item

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Bibliographic Details

• Title: TheHare and the Tortoise An Informal Guide to Business Strategy by Kay, John ( Author ) ON May-10-2006, Paperback
• Publisher: The Erasmus Press Ltd
• Publication Date: 2006
• Language: English
• ISBN 10: 0954809319
• ISBN 13: 9780954809317
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Most business books are bland or dull, or both. This volume is neither: John Kay combines insightful analysis with and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch: we study businesses as diverse as Honda Motors, the grandes marques of Champagne, the Jenners department store in Princes Street, Edinburgh; we learn why size doesn’t matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing’s position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today.