Die Rhetorik hat als �berzeugungstechnik, Schulfach und soziale Praxis unser literarisches und sprachlich-gesellschaftliches Leben seit dem 5. Jahrhundert v. Chr. bestimmt. Ihre Geschichte ist die Geschichte der Produktion von Rede unter wechselnden gesellschaftlichen Bedingungen. Als Wissenschaftsfach hat sich die Rhetorik in Deutschland seit den 60er Jahren an den Universit�ten wieder durchsetzen k�nnen und sie spielt heute, in einer fortgeschrittenen Mediengesellschaft, eine herausragende Rolle in Werbung, Verkauf und Sozialtechnologie des Managements. – Das Jahrbuch Rhetorik fa�t die Forschungen in Deutschland zur Rhetorik zusammen und stellt die Neuerscheinungen in einem ausgedehnten Rezensionsteil vor. Eine laufende Bibliographie informiert �ber s�mtliche Ver�ffentlichungen zur Rhetorik im deutschsprachigen Raum.
Die Beitr�ge erscheinen in Deutsch, Englisch oder Franz�sisch.

About the Author

Manfred Beetz, Martin-Luther-Universit�t Halle-Wittenberg; Joachim Dyck, Carl-von-Ossietzky-Universit�t Oldenburg; Wolfgang Neuber, Freie Universit�t Berlin; Gert Ueding, Eberhard-Karls-Universit�t T�bingen.

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