Theory and Method in the Exploration of Human Decision Behavior

Geoffrey P. E. Clarkson, W. F. Pounds

ISBN 10: 1333795742 / ISBN 13: 9781333795740

Published by Forgotten Books, 2018

About this Item

Print on Demand. This book presents a theory of human decision-making that can be used to explain and predict the behavior of individuals in a variety of situations. The theory is based on the idea that decision-making is a process of information processing, and that the behavior of decision-makers can be explained by identifying the information that they use and the rules that they apply to that information. The author provides a detailed description of the theory, along with a number of examples of how it can be used to explain decision-making behavior in organizations and in individuals. The theory is a valuable tool for anyone who wants to understand the decision-making process. It provides a framework for thinking about decision-making, and it can be used to help identify the factors that influence decision-making behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.

Seller Inventory # 9781333795740_0

Bibliographic Details

• Title: Theory and Method in the Exploration of Human Decision Behavior
• Publisher: Forgotten Books
• Publication Date: 2018
• Language: English
• ISBN 10: 1333795742
• ISBN 13: 9781333795740
• Binding: Paperback
• Condition: New
• Book Type: print-on-demand item
• Seller catalogs:
  • Psychology

About this title

Synopsis

How people make decisions, explained through systematic models
This book presents a framework for understanding decision behavior by breaking it into memory, information processes, and rule-based programs. It shows how researchers test these ideas with models that predict how a person chooses among options.

The text uses real‑world examples, including how an investment decision might unfold when selecting stocks for a portfolio. It also explains methods for studying decision making, such as interviews, problem-solving protocols, and constrained writing tasks, all aimed at building testable models of behavior.

• The three core postulates that shape decision processes: memory, information processing, and rules for combining steps.


• How to construct and test models that predict actual decision outcomes.


• Practical data-collection approaches, like interviews, protocols, and guided problem solving.


• An illustrated portfolio‑selection model showing how data, policies, and securities come together to form a decision.

Ideal for readers of psychology, cognitive science, and behavioral decision research seeking a clear framework for analyzing how decisions are made.