Do Your Thing: Lessons from Banking's Biggest Digital Transformation

"This is far more than a banking story. It is a powerful example of what bold, customer-centric leadership looks like in an industry under immense pressure. An invaluable book for any executive leading large-scale change."

— Jamie Dimon, Chairman and CEO of JPMorganChase

A bank that needed two government bailouts became the best bank in the world. Here is exactly what it took.

Ralph Hamers led ING's complete enterprise overhaul from the inside, navigating crisis leadership, cultural collapse, and digital reinvention at the same time. This is not a theoretical framework. It is a candid, authoritative account of transformation at scale, written for executives who need real answers.

• Discover a proven workplace culture change playbook used to align 54,000 employees around a single purpose
• Follow a firsthand digital banking transformation narrative from legacy systems to global platform
• See how banking agile at scale cut inefficiencies by 33 percent and drove engagement to 90 percent
• Learn leadership strategies for building purposeful performance under public scrutiny
• Apply post-crisis turnaround lessons now being tested by Al disruption in every industry

Whether you are leading a team or rebuilding an institution, this is the honest, practical account that business schools cannot teach.

Ralph Hamers is the former CEO of ING and UBS and a corporate advisor, tech investor, and board chair. At ING, he completed the bank's post-crisis restructuring and transformed ING into a leading digital primary bank in Europe. During this period, ING achieved accelerated primary customer growth, one of the lowest cost-to-income ratios in European banking, and was recognized with Global Finance's Best Bank of the World award. As CEO of UBS, Ralph launched the One UBS strategy and played a central role in the rescue of Credit Suisse.