Title: Do Your Thing : Lessons from Banking's Biggest Digital Transformation
Publisher: Lioncrest Publishing Mai 2026
Publication Date: 2026
Language: English
ISBN 10: 1544552033
ISBN 13: 9781544552033
Binding: Buch
Condition: Neu
Dimensions: 216 millimeters width by 140 millimeters height by 22 millimeters depth
Weight: 503 grams

About this title

Synopsis

When institutions reinvent themselves, the hardest work happens behind closed doors--this book opens them.

In an era of relentless technological disruption accelerated by AI, corporate leaders face a daunting challenge: how to remain competitive while upholding purpose, culture, and identity.

Former CEO of ING and UBS Ralph Hamers understands this challenge well. Assuming leadership of ING in 2013, Ralph focused its strategy on reinvention--a resurrection driven through purpose, customer focus, and innovation. In Do Your Thing, Ralph describes the ING journey and distills practical lessons for leaders charged with driving transformational change. Featuring firsthand experience and compelling storytelling, this road map shows how to elevate your business by aligning purpose, strategy, culture, leadership, brand, and innovation.

True transformation requires CEO-level ownership and maintaining consistency. Discover how to assess long-term industry shifts, deal with AI and beyond

About the Author

Ralph Hamers is the former CEO of ING and UBS and a corporate advisor, tech investor, and board chair. At ING, he completed the bank's post-crisis restructuring and transformed ING into a leading digital primary bank in Europe. During this period, ING achieved accelerated primary customer growth, one of the lowest cost-to-income ratios in European banking, and was recognized with Global Finance's Best Bank of the World award. As CEO of UBS, Ralph launched the One UBS strategy and played a central role in the rescue of Credit Suisse.

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