Knowledge is supreme and not the qualifications. The application of knowledge is more important than only knowledge itself. Otherwise, knowledge is like a lost treasure that has no value. The application can be multidimensional to achieve physical or intrinsic goals. We all use to hear Think-Big. Thinking big is important but thinking big can not bring success unless someone has very good knowledge and will-force to make it successful. Without these two qualities, only big thinking can put a person into bigger trouble than a bigger success. Needless to mention that vision is required to think big and knowledge is required to think deep. Though one of the articles in this book carries the same name as the book title but almost all articles are related to this thought which provokes and develop the deep thinking capability of a person. In this book, I have discussed many aspects of the qualities and knowledge one should have to perform well be he/she is in a job or an entrepreneur in the Sales and Marketing arena. Sales and Marketing is a hardcore area which directly earns money for the organisation as such the most favored positions in any organisation as well as the most challenging work for the organisation.

About the Author

Subrata professionally is an Electronics and Telecommunication engineer. Worked mostly in the analytical and biotechnology field where initially his in-depth technical knowledge was the tailwind of success. At a very young age, he became a business leader and has been leading business at the PAN India level over the last two decades for the US-based global MNCs and Indian organizations. This book is an outcome of his own experience blended with his creative thoughts. He explained many aspects and theories which are important to build the required skills of a sales and marketing professional. However, because of his storytelling skill, he explained many critical matters in a very friendly manner without using any critical jargon or definition. Subrata has been writing for the last two decades and has many publications of his short stories and articles in different popular magazines, and blogs. He also won several prestigious awards for his short stories that including the ABP group of publications and awards. A topmost Theatre Group in Bengal "Nata Sena" performed stage shows for over one thousand nights and the play was based on one of the award-winning stories of Subrata. The performances were usually in the most prestigious halls like the Academy of Fine Arts, Rabindra Sadan, Nandan, etc which are the paradise of art lovers in Bengal. As a passionate writer, he writes for his own pleasure, also to spread information and knowledge through his professional articles as well as the content of pleasure through his short stories and novel

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