This anthology of design concepts reveals what you can learn from Mad Men's Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you're Prince or the Pope, that is, but this book is for everyone who isn't.

About the Author

Jeroen van Erp is a designer, professor and author. He cofounded strategic design agency Fabrique and teaches at Delft University of Technology.

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