Think Like a Donor, Creative & Simple Ideas for Getting More Gifts and Improving Donor Relations

It is the question every fundraiser, every nonprofit, and every charity asks: How can we raise more money for our cause? This is book is a collection of quick tips that is meant to be read quickly, easily and used immediately. Think like a Donor answers the question with ways that every nonprofit, big or small, can use to raise more funds and improve donor relations. Think Like a Donor gives anyone who raises funds, or who wants to, ways to raise money by looking at fundraising from the donor's point of view. This book will give you a handy tool and reminder of ways to raise money, whether you are a professional gift officer, reluctant fundraiser, volunteer or board member. You can build a better charity.

Wayne Olson is a frequent writer and speaker on fundraising, nonprofit marketing, and corporate and donor relations. His articles appear in Planned Giving Today and he is a regular contributor to Crescendo Interactive and GiftLegacy. He is president of the Virginia Gift Planning Council and teaches fundraising and donor relations at the University of Richmond. Wayne has spoken to International AFP Conferences in Atlanta, Dallas and New Orleans, and to the Practical Planned Giving Conferences in Orlando, Chicago and San Diego. Prior to his work as a fundraiser for the American Cancer Society and the University of Richmond, Wayne was a litigation attorney, specializing in corporate and contract law. Before law school Wayne was a journalist producing and anchoring television and radio news broadcasts.