Think Marketing

Note: If you are purchasing an electronic version, MyMarketingLab does not come automatically packaged with it. To purchase MyMarketingLab, please visit www. MyMarketingLab.com or you can purchase a package of the physical text and My MyMarketingLab by searching for ISBN 10: 0133815722 / ISBN 13: 9780133815726.

The second edition of Think Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The second edition’s brand new design enhances student understanding. And when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.

Keith Tuckwell is a graduate of Ryerson University in Business Administration Marketing. Following graduation he held various marketing and advertising management positions with leading consumer goods companies including Reckitt & Coleman, Maple Leaf Mills, and Quaker Oats Company of Canada. Having a desire to teach young marketers Keith joined St. Lawrence College in 1980 and has taught courses in Introductory Marketing, Advertising, Advertising Management, Media Planning, Integrated Marketing Communications, Public Relations, Business Marketing, Marketing Research, and Personal Selling. He was Coordinator of the Marketing and Advertising programs for many years, and Chair, Marketing and Management, for a 3-year term. Keith was also an Adjunct Instructor at Queen’s University teaching Introduction to Marketing, Marketing Communications and Marketing Strategy in the Bachelor of Commerce program and the former 2-year MBA program.

Keith has authored several uniquely Canadian textbooks, the first of their kind in the Canadian marketplace. Among his titles are Canadian Advertising in Action (now in its 10^th edition), Canadian Marketing in Action (8 editions), and Integrated Marketing Communications: Strategic Planning Perspectives (now in its 4^th edition).

Marina Jaffey holds a masters degree in education from the University of Victoria and a bachelor of commerce degree from Carleton University. She has an extensive background in business planning, trade marketing and sales management with global consumer goods firm Unilever.  In her role as district sales manager with Unilever, Marina was a three time recipient of the Sales Excellence Award.  Marina has also worked as a consultant for organizations including the National Gallery of Canada and the BC government.  She has served as board member for the Sales and Marketing Executives Victoria and as program co-chair for the Canadian Public Relations Society national conference.  Her current position as Program Leader and Instructor at Camosun College in Victoria, BC enables her to share her passion for marketing with students.  Marina develops and delivers a variety of courses in the Bachelor of Business Administration - Marketing program, including Introduction to Marketing, Marketing Communications, Communication Tools & Media, Business-to-Business Marketing and Sales Management.