Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.

About the Author

David and Adam are the co-founders of Pardot, a marketing automation software company. Pardot was recognized by the Atlanta Business Chronicle as the fastest growing technology company in 2010 and the third fastest growing company in all of Atlanta that same year.

David has started two software companies - Hannon Hill and Pardot. Hannon Hill was the 247th fastest growing company on the Inc. 500 in 2007. David serves on the board of the Atlanta chapter of the Entrepreneurs' Organization. A native of Tallahassee, Florida, David earned a bachelor of science degree in economics from Duke University and studied at the London School of Economics. David blogs at davidcummings.org

Adam is a blackbelt in judo and spent four years in Japan, where he co-founded one of the country's first social networks. Adam is a native of Cincinnati, Ohio and holds a bachelor's degree in Public Policy Studies from Duke University. Adam blogs at b2bmarketingroi.com

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