Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Travis, David
ISBN 10: 1138365297 ISBN 13: 9781138365292
Published by CRC Press, 2019
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Soft cover
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Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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About this Item
Description:
Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-017-02413
Synopsis:
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.
Key Features
About the Author:
David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.
Philip Hodgson has been a UX researcher for over 25 years. His work has influenced design for the US, European and Asian markets, for everything from banking software and medical devices to store displays, packaging and even baby care products. He has a PhD in Experimental Psychology.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Think Like a UX Researcher: How to Observe ...
Publisher: CRC Press
Publication Date: 2019
Binding: Soft cover
Condition: Good
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Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Published by
CRC Press January 2019, 2019
ISBN 10: 1138365297
ISBN 13: 9781138365292
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