Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Travis, David; Hodgson, Philip
Language: English
Published by CRC Press, 2019
- Softcover
- Used
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- Title
- Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
- Author
- Travis, David; Hodgson, Philip
- Publisher
- CRC Press
- Publication year
- 2019
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1138365297
- ISBN 13
- 9781138365292
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.
Key Features
"Synopsis" may belong to another edition of this title.
About the Author
David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.
Philip Hodgson has been a UX researcher for over 25 years. His work has influenced design for the US, European and Asian markets, for everything from banking software and medical devices to store displays, packaging and even baby care products. He has a PhD in Experimental Psychology.
"About the title" may belong to another edition of this title.
Zoom Books Company
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