Some Think Them Sacred | A Study of Certain Radio Customs, Cuddled by Convention and Cheerfully Set Aside by The Mutual Broadcasting System

The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the golden age of U.S. radio drama, Mutual was best known as the original network home of The Lone Ranger and The Adventures of Superman and as the long-time radio residence of The Shadow (Orson Welles). Illustrated by Rea Irvin (August 26, 1881 - May 28, 1972) was an American graphic artist. Although never formally credited as such, he served de facto as the first art editor of The New Yorker. He created the Eustace Tilley cover portrait and the New Yorker typeface].

Published by Published by The Mutual Broadcasting System, Newark, New Jersey circa . 1940., 1940

About this Item

Hard back binding in publisher's original purple paper-covered boards, with Rea Irvin illustration and gilt title lettering to the front board. Folio. 14½'' x 10½''. Contains 24 pages of humorous colour illustrations by Rea Irvin with text around concerning the demise of the network, as shares in the company continued to be sold off owing to its success. The network was organised on September 29, 1934, with the members contracting for telephone-line transmission facilities and agreeing to collectively enter into contracts with advertisers for their networked shows. WOR and WGN, based in the two largest markets and providing the bulk of the programming, were the acknowledged leaders of the group. On October 29, 1934, Mutual Broadcasting System, Inc. was incorporated, with Bamberger and WGN Inc. each holding 50% of the stock-five each of the ten total shares. To ascertain the approximate year of the is book the company shares in early 1940 show; Shareholder Lead station Shares: Bamberger Broadcasting WOR 25, WGN Inc. WGN 25, Don Lee Network KHJ 25, Colonial Network WAAB 6, United Broadcasting WHK 6, Western Ontario Broadcasting CKLW 6, The Cincinnati Times-Star WKRC 6, Fred Weber Mutual General Manager 1. Along the bottom edge of page 10 shows 'Percent (August 1939) of network hours originating outside of New York, Chicago, and California MUTUAL 32.3%, NETWORK A 16.2%, NETWORK B 23.0%'. Long rubbed scuff mark to the front cover, corners and spine ends rubbed, light foxing to the end papers and in Good condition, no dust wrapper as issued. Member of the P.B.F.A. HUMOUR (Satire, Cartoon).

Seller Inventory # 100790

Bibliographic Details

• Title: Some Think Them Sacred | A Study of Certain Radio Customs, Cuddled by Convention and Cheerfully Set Aside by The Mutual Broadcasting System
• Publisher: Published by The Mutual Broadcasting System, Newark, New Jersey circa . 1940.
• Publication Date: 1940
• Binding: Hardcover
• Condition: Good