Think Small: The Surprisingly Simple Ways to Reach Big Goals

Working inside the world’s first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes, based on a scientific understanding of human behavior, can have, whether you’re trying to save money, be a better manager or get more people to vote in the next election. Think Small takes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

Owain Service is the managing director of the Behavioural Insights Team and a former deputy director of the Prime Minister’s Strategy Unit. Rory Gallagher is the managing director of the Behavioural Insights Team’s operations in the Asia-Pacific region.